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The main purpose of using visuals in any advertisement is to enhance the full advertisement. The significance of images lies in the fact that they can very easily tell the story without needing words to support them.
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Nandini on Wednesday, September 23, 2015, 04:44:10, 2 Yaers Ago, Comments [0]
Impact of 'Visuals' in Advertisements

Impact of 'Visuals' in Advertisements

Impact of 'Visuals' in Advertisements

We usually find images, photos in paper/ magazines/ advertisements/ posters/ pamphlets etc. Our attention is caught by that picture and many times we feel that we should read that article. So the images or photos are very important part of advertisements. The advertisers think of the idea for  their ads first, then start a whole process to develop that idea in such a way that it gets conveyed to their customers aptly.

The main purpose of using these images in any advertisement is to enhance the full advertisement. The  significance of images lies in the fact that they can very easily tell the story without needing words to support them. The visual impact is such that the concept of the advertise becomes clear to the viewer in less time and more force than what words can. The mental design of the advertise is conceived in an advertiser’s  head. He then takes into account the main purpose, target customers and media to be used. Based on all this, the photo is decided. The role of image is to complete the plan of the advertiser. And of course if correct photo is used then this target is achieved.

The images are the heart of any advertisement. The photos speak, they convey the idea and they speak powerfully. Our brain mostly catches the attractive parts in first sight. So if text is assisted by an interesting image then the message is delivered perfectly. The royalty free photos, conceptual images, vector illustrations, stock images etc are easily available online. They are of high resolution, easy to use and price effective. One can buy them once and use them many times. When the concepts are ready then finding the right photos should be very easy. Finding a skilled photographer, arranging the required materials might be difficult. Then these high resolution images, which are easily available online prove very useful. Such unique photos and of wide varieties are available on The expert photographers keep the concept’s requirement and client’s need in mind while clicking such photos. They constantly do the market research so the recent trends are also captured and made available. These are easily downloadable. On a single site you get lots of images of best quality.

The photos are of high resolution and can be modified like - their size can be increased or decreased, any effect can be added to it... and so on. The options of these photos ranges from personal, official, educational, abstract, designs, symbols, signs, buildings, structures, gestures, emotions, fashion, lifestyle, nature, medicines, food, beverages, health, medicines vintage, vehicles ..... and much more. These images can be used for any type of advertisements like – official, projects, presentations, media, posters, billboards, packing, websites, students’ projects, brochures, animation, pamphlets etc. Even in the olden days ie prehistoric period, the scripts found have visuals in it. So its a very old formula to communicate with the help of perfect visual. So these royalty images make the advertisements stand out from the rest.


Nandini Deshpande is working as a content writer for, an online image provider which has a bank of all types of photos easily downloadable, user friendly and cost-effective. You can visit this site to take a trip in the world full of exceptional photos. 


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  • Nandini

    2 Yaers Ago, Wednesday, September 23, 2015, 04:44:10

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